My name is Matthew Crittenden and I am the owner of My Fitness Made Simple. With over 20 years of martial arts experience, I discovered my passion for working with people and their bodies to help them overcome physical challenges. While attending University of Arlington Texas, I received my CPT (certified personal trainer), CES (corrective exercise certification), PES (performance enhancement specialist), and CNS (certified nutrition specialist).

I started working for gyms as a personal trainer like most new trainers do. After some time I landed a job as a trainer at a local gym and worked up to Regional Fitness Director. This experience taught me a lot about how to manage a business, but more importantly what I would do differently if I was the owner of my own business. I had started to build my own brand on the side in late 2019. As we all know, March of 2020 was a time we'll never forget. COVID-19 hit the world and shut everything down, including the gym I was currently employed at. During my time away from work, I spent the next few months building my business and implementing processes in the way I saw fit. Gyms in Texas opened back up in May of 2020, and by August of 2020 I quit my employed position to work for myself full time.